Overview

Bing Places for Business is a free service that allows you to add or claim your business listing on Bing and be found by millions of Bing users searching online. Claiming your listing allows you to take control of your business information online and enrich it with content like photos, cuisine & menu URLs, phone numbers, and other relevant information. This information can help Bing users to learn more about your products and services as well as how to contact you if they desire to initiate a transaction with your business.

Key Features

List your business in minutes

List your business on Bing for free. Just find your listing and verify that you own the business. Make it easy for customers to find you.

Stand out from the competition

Enrich your business listing with compelling online content like photos, specialties and services - let Bing showcase you in the best possible way.

Easy bulk upload

List and verify up to 10,000 business locations on Bing in one easy step

How does it work?

Bing uses data from multiple sources to provide a comprehensive local business listing. The listings include information from sources like third-party data providers, data corrections by Bing users etc. When you claim your listing on Bing Places for Business, you can enhance the information in the listing by including a description of the business, photos, hours of operations, payment modes etc. This helps you take control of how the Bing users see your business.

Bing Places for Business in 2 minutes

What's new

Following is a list of recent changes and enhancements.

Enhanced manage your listings functionality

Mark as open

In case your business is marked as closed on Bing, you can claim the business on Bing Places and mark it as open so that users get the correct status of the business. Please note that you have to complete the verification process so that the changes flow into Bing.

Mark as closed

In case your business has closed down, you can use this link so that the information flows into Bing. Please note that you should not delete the listing because in that case you will no longer be the owner of the business and will not be able to control how the listing information is published on Bing.

Delete multiple listings

If you want to delete some listings from your account, you can do so by using the “Delete From Account” column in the excel file. Add “Y” as the value for such locations (under the 'Delete From Account' column) and upload the file. Note that this will remove the listings from your Bing Places for Business account and you will not have control over how the listing shows up on Bing.

It is mandatory that the same store IDs are retained as were used when the file was loaded for the first time on Bing Places.

Enhanced verification process

  • Phone Verification Process: We have added capability to handle extension numbers in the verification process.
  • Postal Verification Process: Users can add the mail recipients name in the postal address using the "Attn to:" field.

Adding multiple businesses (bulk upload)

  • Support for agencies - new process for agencies representing local businesses.
  • Enhanced dashboard - individually review and edit bulk uploaded listings.
  • Upload up to 10 different businesses using single spreadsheet.

Number of business in bulk upload

The total number of businesses supported per user account is limited to 10. However up to 10000 different locations of these businesses can be uploaded through a single file.
  • Each business can have multiple branches or locations. For example, a supermarket business can have multiple branches/ locations across different cities or across different regions in a city.
  • For all locations of a business, the "Name" field in the uploaded Excel spreadsheet must carry name of the business and not any location specific name.
  • To specify any location specific name, use the "Alternative Name" column in the Excel spreadsheet.
  • Note that while the number of businesses per user account is limited to 10, you can use different Excel spreadsheets to upload more than 10000 listings for your businesses.

Bulk file format changes

An improved file format has been introduced to make data entry easy and faster. Users can download all their previously bulk uploaded listings in the new file format.

New or modified columns

Following is a list of new and modified columns in the Excel template used to upload multiple business (bulk upload). The modified columns are no longer supported and have been removed from the Excel spreadsheet used to upload listings.

Field name

Change

Description

Alternative Name New optional column Specify location or outlet specific name of a business.
Latitude & Longitude New optional column Specify store front latitude and latitude.
Photos Merges columns “Photo URL 1” to “Photo URL 10” Separate multiple photo URLs using a comma ‘,’.
Operating Hours Merges columns “Monday open” to “Sunday Closed” Refer to Operating Hours section in Excel spreadsheet data guidelines.
Status Modified column Use “Open” or “Closed” to represent operation status of a business.
Hide Address New optional column Set to 'Y' if address must be hidden in search results. Else, leave the column empty.

Edit business name

Editing business name is now supported. Note that all updates typically take around 14 days to be published on Bing.

Hide address in search results

Businesses offering services at customer locations can now choose to hide the address used for verification from being displayed in search results. In the “Edit” business page select the “Do not display address lines in search results” option.

Prerequisites

Before you get started, there are a few things you should note.

Microsoft account is needed to sign in to Bing Places

A Microsoft account is needed to sign in to the Bing Places for Business portal and claim your listing. If you do not have a Microsoft account already, get one at https://signup.live.com.
  • Create a Microsoft account for your business so that different employees can access the Bing Places for Business portal.
  • Personal accounts are strongly discouraged from being used. Use shared business email account if multiple users will be updating the business listings.
  • During signup you can associate any of your existing email accounts with the Microsoft account.

Bulk upload users

The Bing Places for Business portal is a self-service portal for bulk users. Sending bulk upload information through email is no longer supported. Like described above, users need to create a Microsoft account to login to the Bing Places for Business Portal. Once logged in, users can upload spreadsheet containing their listing information. Refer to the “Add Multiple Businesses” section for further details.

If you are an agency representing local businesses, an additional verification process is required. Contact placesbulkusers@microsoft.com for further information.

Follow our data quality guidelines

Make sure that the data provided by you adheres to the data quality guidelines.

Country list

Currently Bing Places for Business is available in :
  • United States
  • United Kingdom
  • Canada
  • India
  • Germany
  • Spain
To start with your free business listing, go to Bing Places for Business.

Add a single business

This section describes the process of claiming and managing individual business locations.

Note: If you want to add more than 10 businesses, you can go to Add multiple business

An overview of the steps:

  • Step 1: Click the ‘ADD BUSINESS’ action button on the dashboard
  • Step 2: Find your business on Bing
  • Step 3: Review and edit business information
  • Step 4: Enrich your business information
  • Step 5: Verify your business

1. Click the ‘ADD BUSINESS’ action button on the dashboard

2. Find you business on Bing

It is quite likely that Bing already knows about your business. Search for your business using one of:
  • your business phone number
  • your business name and address
If search does not return any results, consider revising the search criteria to be specific. Some best practices are:
  • Provide correct business name
  • Provide zip code (post code) for location information
  • Provide city name for location information
  • Provide both city and zip code (or post code) for location information
In case your business is not present in the results, you can create a new listing by clicking the Create new business button and entering the information about your business.

3. Review and edit business information

You can review the existing information Bing has about your business and make necessary changes to make the information latest. In case you are adding a new listing, provide the basic details about the business like business name, address, primary phone number etc. Make sure to follow the listing data guidelines for Bing Places for Business.

4. Enrich your business information

In addition to the basic details, it is strongly encouraged to add rich information about your business like store front photos, menus URL, hours of operation, parking and other services offered and so on. While these fields are not mandatory to be filled, they do make your listing standout from other listings. Check out the listing data guidelines for information about the rich data you can provide. Click ‘Submit’ once you are done with editing the business information.

5. Verify your business

Verifying a listing means that a business owner or authorized representative has verified that the listing details are correct. Business owners can choose from two of the below verification options:

Postal Verification

  • You can receive the verification PIN at the business address by post.
  • On the verification screen :
    • Select the option “By Post”
    • Make sure the displayed address is correct
    • Use the “Attn. to” field to specify a designated recipient for the PIN post card if needed
    • Click “Verify Now” to start the process
  • When you receive your postcard, enter your PIN number from your dashboard to verify your business.
  • Please note that by this process you should typically receive the PIN in 4-5 business days

Phone Verification:

  • You can receive the verification PIN at the business phone (only if Bing already has a listing for that business along with business phone number).
  • On the verification screen :
    • Select the option “By Voice”
    • Make sure your phone number is displayed accurately
    • If needed, use the “Extension” field to specify an extension number (associated with primary phone number) to receive the phone call delivering PIN
    • Click “Verify Now” to start the process
  • Once you get the phone message, enter the PIN number to verify your business.
Once you enter the correct PIN, your business will be marked as verified. Refer to verification process for more details. After your listing is verified, it will typically take up to 14 days for business information to update on Bing.

Add multiple businesses

Bing Places for Business makes adding multiple listings quick and hassle-free.

An overview of the steps:

  • Step 1: Click the ‘ADD MULTIPLE BUSINESSES’ action button on the dashboard
  • Step 2: Verify as business owner or agency representing a business (details below)
  • Step 3: Fill up your listing information in prescribed Excel template
  • Step 4: Upload the spreadsheet
  • Step 5: Complete verification as applicable

1. Click the ‘ADD MULTIPLE BUSINESSES’ action button on the dashboard

2. Verify as business owner or agency representing a business

When you use the Add multiple businesses feature for the first time you will be required to specify your user type. The user types are :

You are the owner or an employee of a business and want to add listings for multiple locations of your business

In this case you will receive verification PIN at your headquarters or a business address and verify your listings. Refer to verification process for business owners for details.

You are an agency representing local business

All representatives, agents and agencies contracted by a business must verify as an agency. If you are in this category, you must contact placesbulkusers@microsoft.com for verification information. Microsoft will get in touch with you within 3-4 days to take this forward. You will not be able to proceed with the process of uploading files or downloading sample files until the verification process is completed.

3. Fill up your listing information in prescribed Excel template

Download the prescribed Excel template from the “Add Multiple Businesses” tab in the Bing Places for Business portal. Click the “Bing Places sample” link to download the file to your computer.
  • On download, open the file in Microsoft Excel and add information about locations to upload.
  • Currently only Microsoft Excel for PC is supported. Excel for Mac will be supported in later versions
When filling up the Excel template for uploading multiple locations, it is important to ensure that data is filled up as per the excel spreadsheet rules and guidelines. This will ensure listings are uploaded correctly and get published to Bing.
  • Column headers in Excel template have comments identifying if a column is mandatory or not.
  • Comments in column headers also briefly describe the expected values to be filled in.
  • Guidelines tab on the excel template spreadsheet contains rules for the data to be filled in
  • Refer to excel spreadsheet data guidelines for details
If you have your listings in Google, it is easy to import your listing information as well. Refer to Import listings from Google Places for the steps.

4. Upload the spreadsheet

Once you have filled in all the information about your business locations, click the “Browse” button to locate the upload file on your computer and select it. Once done, click the “Upload” button to upload the file to the portal.
  • On upload, the file is processed and a summary is shown to the user. The summary has information about how many records were scanned, how many do not have errors and how many do have errors.
  • If errors are detected, then user can download a copy of the file with all the errors highlighted.
  • Once you download the file with errors, look for cells highlighted in red color. These cells have comments describing the error.
  • Rectify the errors, and upload the same file again.

5. Complete verification as applicable

If you are the business owner or employees of a business (choice in Step 2):
  • All locations uploaded through a file can be verified using a single point of contact.
  • It is recommended to provide the contact details of a designated authority who can receive the verification PIN (through postal mail or phone number).
  • For more details on the postal verification and phone verification, please refer to verification process.
  • On successful receipt of PIN and entering the same at the Bing Places portal, all the bulk uploaded listings are marked as verified.
If you are an agency (choice in Step 2):
  • If you have been allowed to load a file, your verification process has been completed.
  • Your uploaded listings will be marked as verified automatically.
After your listing is verified, it will typically take up to 14 days for business information to update on Bing.

Manage your listings

Dashboard

When you log in to Bing Places for Business, you can see all your listings by clicking Businesses.

The list includes all the listings you have loaded either by Add business or Add multiple businesses.

The dashboard allows you to:

  • Search for a business from your listings
  • Manage the information on your listings
  • Track the verification process : Refer to verification status details for more information

Search

Do you have a long list of businesses on the dashboard and need to find a specific one? The search functionality should come in handy here.

Click the Search button on the dashboard to find out the specific business.

You can provide the following information for best results :

  • Business name: Provide the specific business name for the listing you are searching for
  • City: Provide the name of the city to search
  • ZIP Code: Provide the zip code or post code for the business address to be searched
  • Category: Search businesses for a category from the list

Edit a listing

Once a business listing is verified, you can continue to update and enrich the listings. All these updates will be published periodically to Bing.

On the dashboard, each business listing will have an edit button below it. Click it to update the information. Refer to data guidelines for details about the fields.

If you change the address or the phone number, the changed attribute is required to be verified again before getting published.

Delete a listing

Deleting a listing will remove the listing from your Bing Places for Business account. This action means that you are not any more the owner of the business and hence do not control what shows up on Bing regarding it.

On the dashboard, each business listing will have a delete button below it. Click it to delete the listing.

You will be asked about the reason for deleting the listing:

  • If you are not the owner of the business, write in the reason text field “Not owner of the business”
  • If the information provided by you was incorrect, write in the reason text field “Incorrect information on the listing”
  • If for some reason you want to remove a listing from Bing then contact our customer support.

Mark as open

In case your business is marked as closed on Bing, you can claim the business on Bing Places and mark it as open so that users get the correct status of the business. Please note that you have to complete the verification process so that the changes flow into Bing.

Mark as closed

In case your business has closed down, you can use this link so that the information flows into Bing. Please note that you should not delete the listing because in that case you will no longer be the owner of the business and will not be able to control how the listing information is published on Bing.

Content needs review

The listing data provided by you must conform to the Bing Places for Business data quality guidelines and Microsoft content policy. In case of violations, the listing will be flagged and have a note "Content needs review". On clicking the tool-tip, you will be provided with the information about which are the fields that needs review. Once you know the fields to be modified, click Edit, modify the details and submit again. After submitting, the changes should be reviewed by Bing Places for Business within 4 business days.

Edit multiple listings

If you have uploaded listings through file (Add multiple businesses), they can be updated the same way. In your copy of the listings, make the necessary changes to all desired fields (except Store ID) and upload the file to the Bing Places portal. You can upload only the locations that have changed or upload the full set with specific rows updated.

Refer to excel spreadsheet data guidelines for details about the fields in the file.

It is mandatory that the same store IDs are retained as were used when the file was loaded for the first time on Bing Places.

Close multiple listings

If some locations are closed permanently, you can mark them so by using the “status” column in the excel file. Add “Closed” as the value for such locations (under the 'status' column) and upload the file.

It is mandatory that the same store IDs are retained as were used when the file was loaded for the first time on Bing Places.

Delete multiple listings

There are two options to delete listings added through bulk upload (Add multiple businesses). You can go to the particular listing in the dashboard and delete it. Alternatively you can use the new “Delete from account” column in the Excel. Add “Y” as the value for such locations (under the 'Delete From Account' column) and upload the file. Note that this will remove the listings from your Bing Places for Business account and you will not have control over how the listing shows up on Bing.

It is mandatory that the same store IDs are retained as were used when the file was loaded for the first time on Bing Places.

Verification Process

Status of the verification process

You can view the verification status of your business on the dashboard of Bing Places for Business.

On the dashboard, beside each business listing you will find a status:

  • If you have not started the verification process:

    Click Verify now to start the verification process.

  • If you have started the verification process
    • The status shows that your listing is in the process of getting verified.
    • If you have received the PIN through post or phone, click Enter PIN and key in the code to get the listing verified.
    • If you would like to cancel the process and start another one, click Cancel Verification.

  • If the verification process is complete
  • The business has been verified.

Verification process for business owner

Verifying a listing means that a business owner or authorized representative has verified the listing details are correct.

Business owners can choose from two of the below verification options:

1. Postal Verification:

  • You can receive the verification PIN at the business address by post.
  • On the verification screen:
    • Select the option “By Post
    • Make sure your address is displayed accurately
    • Click “Verify Now” to start the process
  • When you receive your postcard, enter your PIN number from your dashboard to verify your business.
  • Please note that by this process you should typically receive the PIN in 4-5 business days

2. Phone Verification:

  • You can receive the verification PIN at the business phone (only if Bing already has a listing for that business along with business phone number).
  • On the verification screen:
    • Select the option “By Voice
    • Make sure your phone number is displayed accurately
    • Click “Verify Now” to start the process
  • Once you get the phone message, enter the PIN number to verify your business.

Once you enter the correct PIN, your business will be marked as verified.

Verification process for agencies

All representatives, agents and agencies contracted by a business must verify as an agency.

If you are in this category, you must contact placesbulkusers@microsoft.com for verification information. Microsoft will get in touch with you within 3-4 days to take this forward.

Status of the verification process

You can view the verification status of your business on the dashboard of Bing Places for Business.

On the dashboard, beside each business listing you will find a status:

  • If you have not started the verification process:

    Click Verify now to start the verification process.

  • If you have started the verification process
    • The status shows that your listing is in the process of getting verified.
    • If you have received the PIN through post or phone, click Enter PIN and key in the code to get the listing verified.
    • If you would like to cancel the process and start another one, click Cancel Verification.

  • If the verification process is complete
  • The business has been verified.

Common questions

Can multiple people claim ownership of a listing?

No. Even though multiple people may request a PIN, the ownership rests with one user who is able to successfully complete the verification at the portal.

How long will it take for my business information to update on Bing?

If your listing is verified, it will typically take up to 14 days for business information to update on Bing.

I have not received PIN. What should I do?

If you chose to receive the PIN by mail, you should typically receive the PIN in 4-5 business days. If you did not receive PIN within this time, consider waiting for 4-5 days more.

If you chose the telephone method, make sure the “primary phone number” in your business listing is correct.

If you want to cancel the current process and restart the verification:

  • Click Cancel verification beside the listing
  • Confirm that you want to cancel the process
  • Click Verify now to start the verification process again
If you have already tried the above steps and not satisfied, then contact our customer support service.

When I enter the PIN it says PIN Incorrect?

First, check that the PIN has been entered correctly.

In case you have cancelled a verification process and ordered for a fresh verification PIN, please note that the prior PIN will be invalid. You have to wait for the new PIN and key that in to verify your business.

Data Guidelines

Data quality guidelines

Note the below data quality guidelines for Bing Places for Business:
  • All data input by the user or uploaded by the user to the Bing Places for Business portal, must adhere to the Microsoft content sharing guidelines available here.
  • Microsoft Accounts
    • A Microsoft account is needed to sign in to the Bing Places for Business portal and claim your listing.
    • Create a Microsoft account for your business so that different employees can access the Bing Places for Business portal.
    • Personal accounts are strongly discouraged from being used. Use shared business email account if multiple users will be updating the business listings.
    • During signup you can associate any of your existing email accounts with the Microsoft account.
  • Provide accurate and verifiable information on the portal. Follow the listing data guidelines for more information.
  • Provide contact details like phone number and websites that connect to your actual business. Do not provide any reseller or partner contact info.
  • Objectionable content or illegal activities will not be tolerated and may result in account suspension and removal of listing information from search results.

Bing Places for Business reserves the right to account suspension and removal of listing information in case of violation of the above guidelines.

Listing data guidelines

Note the below best practices for listing information:

Business Name

  • Provide the name by which your business is known locally.
  • This is the official name of your listing and helps the users to search for your business.

Address

Ensure that you provide the accurate details for your business. In case the address is not correct:
  • You may have trouble in completing your verification process through postal verification.
  • Your business address may not be displayed correctly on Bing.
Follow the below guidelines for your business address:
  • This should be same as where customers can come and interact.
  • This should be same as the one used in business communications. Do not include information like cross-streets or nearby landmarks
  • Enter the complete and exact street address for your location.
  • Provide accurate details for City, State and Zip code.
  • For validating addresses in United States, click here.

Hiding business address in search results

  • If your business involves serving customers at their locations, you can choose to hide your business address in search.
  • Check the box for "Do not display address lines in search results".

Category

  • You can enter or select up to 10 categories that best describe your business.
  • You can pick one of the categories suggested as you type the category name.
  • Alternatively you can also select categories by browsing the full category taxonomy tree.

Business Phone

  • This is the business phone number which customers can use to call your business location.
  • This will come up on the local search results of Bing so provide the correct number.
  • Do not use a reseller or partner phone number.

Business Website

  • The business website (if any).
  • Facebook, Twitter and such non-corporate domain websites should not be used as primary business website.
  • Facebook and Twitter pages can be added from the "Online presence" tab.
  • Do not use a reseller or partner website.

Position on Map

  • Review the pin position on map representing your business location.
  • You can move the pin to correctly locate your business on a map.
  • It is recommended to position the pin at the store front/ entrance of your business. This will help Bing maps determine accurate routing information and driving directions to your business.

Hours of Operation

  • This information will help the user know your business hours.
  • Choose the options as applicable to you :
    • Do not display hours of operation
    • Open 24 hours
    • Choose the operating hours
  • If you want to provide additional details e.g. open 9 AM to 2 PM on public holidays etc., you can use the text box for Additional Operational Information.

Description

  • This helps the Bing user to know more about your business.
  • You can use this field to describe the various products and services offered at your business locations.
  • You can also include your specialties, awards and information on how to reach your business etc.
  • Fill up the other details like Company tagline and Year established to provide more information to the user.

Images

  • You can load the company logo and up to 10 images.
  • The images of your business help the user know better about the place.
  • Comply with the data quality guidelines while uploading the images.

Add extra information

  • We would recommend you to provide as much information as you can about your business.
  • Information about the parking options available at your business location, the payment modes accepted, languages spoken etc. help the user to have better idea about you compared to your competition.

Excel spreadsheet data guidelines

When filling up the Excel template for uploading multiple locations, it is important to ensure that data is filled up as per the following rules and guidelines. This will ensure listings are uploaded correctly and get published to Bing.
  • Column headers in Excel template have comments identifying if a column is mandatory or not.
  • Comments in column headers also briefly describe the expected values to be filled in.

Number of businesses supported

The total number of businesses supported per user account is limited to 10. However up to 10000 different locations of these businesses can be uploaded through a single file.
  • Each business can have multiple branches or locations. For example, a supermarket business can have multiple branches/ locations across different cities or across different regions in a city.
  • For all locations of a business, the "Name" field in the uploaded Excel spreadsheet must carry name of the business and not any location specific name.
  • To specify any location specific name, use the "Alternative Name" column in the Excel spreadsheet.

Store ID

Assign a unique identifier (can be any number or text) for each location being added. These can be in simple serial format e.g. 1, 2, 3… or any special identifier you may design. Just ensure no two locations in the same file have the same identifier. Also the identifier should never be changed.

Name

Enter the business name here. Up to 10000 listings can be uploaded for a maximum of 10 different businesses, using the same file. To upload more listing, a separate file must be used.

Alternative Name

Use this field to enter any location specific name of an outlet of your business. This field is optional.

Address Line 1

This is a mandatory field. Specify the accurate address of your business here. Information like building number, building name, street name etc. should be provided here in standard business mail format.

Address Line 2

This is an optional field. Specify if applicable.

City

Mention the city name in this field. This is a mandatory field.

State

This column should have the subdivision informations.
  • United States: State names should be put in here. This is a mandatory field. State codes are the standard codes used in US (US State codes).
  • United Kingdom: County names should be put in here. This is an optional field. County codes are the standard codes used in UK (UK State codes). If you do not have the correct county, you can skip this field.
  • Canada: Province names should be put in here. This is a mandatory field. Province codes are the standard codes used in Canada (Canada State codes).
  • India: State names should be put in here. This is a mandatory field. State codes are the standard codes used in India.
  • Germany: State names should be put in here. This is an optional field.State codes are the standard codes used in Germany.
  • Spain: State names should be put in here. This is an optional field. State codes are the standard codes used in Spain.

Zip Code

Use this field to put the zip code or post code or postal code for your business. This is a mandatory field. Note that this field must be a text field to prevent dropping of leading zeros.

Country Code

Specify the code for the country of the listing. This is a mandatory field.
  • United States: US
  • United Kingdom: GB (UK is also accepted)
  • Canada: CA
  • India: IN
  • Germany: DE
  • Spain: ES

Contact Informations

This information is helpful for the users to reach your business. The various fields available are :
  • Main Phone: Mandatory field. Provide the primary phone number for your business here.
  • Fax Number: Optional. Provide if applicable.
  • Mobile Phone: Optional. This helps to be a secondary phone number for your business.
  • Email: Optional. Helps the user to reach you on mail.
  • Toll-free Number: Optional. Provide if applicable.

Category

Enter up to 10 categories that best describe your business. At least one category must be specified.
  • Select categories from the sheet named “Bing Categories”.
  • Use either the category name or its ID as listed in the “Bing Categories” sheet.
  • When adding more than one category, separate categories using a '||' symbol. For example use “Italian Restaurants || French Restaurants”.

Latitude and Longitude

Enter the latitude and longitude of individual locations. It is strongly recommended to use the latitude longitude values corresponding to the main entrance of your business.

Website

Enter the business or corporate website of your business. This field can be common for all the locations. If your corporate website has sub-pages for individual locations, then those pages can be referred as well (recommended). Note that social and other profile kind of pages (e.g. Facebook, Twitter, Google+ etc.) will be rejected. If your business does not have a corporate website then leave this column empty. Facebook and Twitter sites can be added in the columns named “Facebook address” and “Twitter address” respectively.

Description

Add text describing your business. You can use this column to describe the various products and services offered at your business locations. You can also include your specialties, awards and information on how to reach your business etc. You can use the same description for all locations or have a location specific description also.

Open 24 Hours

This is an optional field. Allowed values are 'Y' or 'N'. If you put a (Y) in this column then it will over-ride all hours and only display "Open 24 Hours".

Operating Hours

Specify business hours of each location in the following format (add for each day of the week) - Day HH:MM AM-HH:MM PM.

An example is given below: SUN 08:00 AM-06:00 PM, MON 08:00 AM-08:00 PM, TUE 08:00 AM-08:00 PM, WED 08:00 AM-08:00 PM, THU 08:00 AM-08:00 PM, FRI 08:00 AM-08:00 PM, SAT 08:00 AM-08:00 PM

Operations

In case you need to perform certain operations on the business listings, below options are available.
  • Status: Allowed values are Open, Closed. If you put 'Closed' then your business listing will be marked as Closed.
  • Hide Address: Allowed values are 'Y' or 'N'. If you put a (Y) in this column then your address won't be visible in the search results.
  • Delete From Account: Allowed values are 'Y' or 'N'. If you put a (Y) in this column then your business will be removed from Bing Places.

Rich information

The more details you provide regarding your business, better the Bing user know about you. Some optional fields that you can use to enrich you listings are:
  • Logo: You can enter a URL for the Business logo in this field. The max logo size is 480x360. Only jpg, bmp, gif and png formats are allowed.
  • Year established
  • Company tagline
  • Brands carried
  • Professional affiliations
  • Payment type: Select payment type from sheet named "Payment Options"
  • Parking Option: Select parking type from sheet named "Parking Options"
  • Photos: You can provide upto 9 photos. All photo urls must be separated by comma. Only jpg, bmp, gif and png formats are allowed.

Troubleshooting

Below are some of the troubleshooting guidelines that may be useful.

General

You have already claimed this business You may see this when you search for a business on Bing Places for Business and are trying to claim the same business for the second time. Please go back to your dashboard and check whether the business is already present.

You cannot modify both the address and the phone number at the same time. Please modify only one value at a time. In Bing Places for Business, address and phone number can not be modified at the same time. Modifying either of these fields will kick-off a verification process. You can modify one field at a time and verify the change.

Bing Places encountered an error This may be due to some technical glitch. Please try again after a few minutes. If the error still persists, reach out to customer support.

Bulk file related errors

Invalid Excel file The file that has been selected to upload the business listings is not valid. Please use .xlsx files only. If you are uploading a .xlsx file then close the file and try again.

Uploaded file is not a valid spreadsheet document The file that has been selected to upload the business listings is not valid. Please use .xlsx files only. If you are uploading a .xlsx file then close the file and try again.

There is more than one occurrence of column heading {0}. Please remove duplicate columns from excel file. Check the spreadsheet being used to load the listings. Remove duplicate columns and upload again.

Too many extra columns specified. Please remove unnecessary columns. Check the excel spreadsheet data guidelines to know the valid columns. Remove the unnecessary columns from the spreadsheet and upload again.

Missing required columns Check the excel spreadsheet guidelines for the required columns. These are the ones that should be present in the spreadsheet. Fill them up and upload again. The required columns are:

  • Store ID
  • Name
  • Address Line 1
  • City
  • State
  • Zip Code
  • Country Code
  • Main Phone
  • Category

X is not a valid city. Please check the city name. It may not be a valid city. Correct the field and upload the file again.

X is not a valid state. Please check the state/county/province name. It may not be a valid state/county/province. Correct the field and upload the file again.

X is not a supported Country Check the data guidelines for the supported country codes. Correct the field and upload the file again.

Import listing from Google Places

It is easy to import your listing information from Google through these simple steps.
  • Sign-in to your Google Places for Business page.
  • Go to “Your businesses” page if not taken directly.
  • Click the “Download your current data file” link.
  • Download the file (a “.csv” file) to your computer.
  • Open the downloaded CSV file in Excel.
  • Make the following changes
    • Ensure all listings have a unique store code.
    • Replace Google category names with Bing category names.
    • You can obtain the Bing category names from the Bing Places sample Excel.
  • Save your changes and save the file in Excel format (run the “save as” command in Excel).
  • Go to the “Add multiple businesses” section in Bing Places for Business portal.
  • Upload the saved Excel file.
  • Specify the designated contact for verification and click submit.

FAQ

For bulk uploads, what is the number of businesses supported?

The total number of businesses supported per user account is limited to 10. However up to 10000 different locations of these businesses can be uploaded through a single file.
  • Each business can have multiple branches or locations. For example, a supermarket business can have multiple branches/ locations across different cities or across different regions in a city.
  • For all locations of a business, the "Name" field in the uploaded Excel spreadsheet must carry name of the business and not any location specific name.
  • To specify any location specific name, use the "Alternative Name" column in the Excel spreadsheet.
  • Note that while the number of businesses per user account is limited to 10, you can use different Excel spreadsheets to upload more than 10000 listings for your businesses.

Can I change what information is displayed on Bing about my business?

Yes. Verifying a listing on Bing puts you in control of what information about your business is displayed in Bing. You can use Bing Places for Business to keep your listing data current and also add information like photos, specialties and services that showcase your business in the best possible way.

How can I make my listing stand out?

Listing search results and rankings can change due to a number of factors that are not directly in the control of the user. However, you may improve your results by keeping your listing up to date by adding specific and relevant categories, a detailed and relevant description of your business, photos, and professional contacts. Our recommendation is to apply as much business listing information as possible to improve your overall listing relevancy, which may potentially impact your listing rank.

Search is not working in the Add business page. What should I do?

Try searching again with more location information. If still there are no results, then build your listing by clicking "Create New Business".

Can I change address and phone as the same time?

If your listing is verified, note both address and phone cannot be changed at the same time. Changing these fields requires a re-verification. And hence only one of address or phone can be changed. You must verify the changed attribute and then change the other one.

What are the requirements for Bulk Upload or Adding Multiple Businesses?

The “Add Multiple Business” feature allows users to upload and verify multiple locations in one go. There are two requirements for this feature:
  • Listings must be created using the Excel file template. All Excel spreadsheet rules and data guidelines must be followed strictly.
  • A designated contact (preferably from business headquarters) is required to receive verification PIN.

How can I correct wrong map location?

Sign-in to the Bing Places for Business portal. Click the “Businesses” tab. Now locate the required listing and click the “Edit” link. In the Edit page, the right pane displays a map with a map-pin that can be dragged to the correct location. Note that this change will be saved only when click “Submit” on the Edit page.