Introduction

Bing Places for Business is a free Bing service that enables businesses to add their listings to Bing.

Bing Places for Business can help local, small and chain businesses by:

  • Showing the business listing in local search results, making it more visible to online customers
  • Allowing businesses to update their listings, helping to ensure customers have right information
  • Allowing businesses to verify ownership of their listing, helping to protect that listing from unauthorized changes

Get online customers for your business

Customers search online for a business like yours They find your business in Bing search results They contact you about your product or services

Bing will use the listings added on Bing Places for Business to show the right business information to customers searching Bing and Bing Maps on their PCs and mobile devices.

Make sure customers have the right information

Business can use Bing Places for Business to preview their listings on Bing and then make the necessary updates or corrections. Businesses can describe the services available at their business and can add hours, photos, and specific links to their website. Bing Places for Business also helps keep that information updated by notifying the business contact when the listing information is more than three months old.

Process overview

Adding a business to Bing Places for Business consists of three steps.

Add listing

Businesses start by searching to see if Bing already has a listing for their business. If the listing exists, users can claim that listing and modify it as needed. If a listing does not exist, users can add a new one. Businesses with multiple locations can use a bulk upload file to add up to 10,000 locations at once.

Verify

Verifying a listing protects it from unauthorized changes. Users can verify ownership of their listings via a unique PIN sent to them via postal mail, email, text message or phone call.

  • Chain businesses with multiple locations can verify all of their businesses at once.
  • Agencies need to go through a special authorization process. More details here.
  • Only verified listings are processed for publishing on Bing.

Publish

After successful verification, listings are processed by Bing for publishing. Users can track the publishing status from the “Home” tab on the Bing Places for Business website.

Supported business types

The following types of business are currently supported.

Local businesses

Local and small businesses operating from a single location (e.g. restaurants, car dealers, museums).

Business with multiple locations

National or regional chain businesses (e.g. retail stores, hotels) with multiple locations. Real estate management companies with multiple properties are also supported. These businesses can use the bulk upload file to more easily manage their listings.

Businesses without a physical store

Businesses that offer their services at customer locations (e.g. cleaners, plumbers). While all businesses must provide a valid address for verification purpose, service provider businesses can choose to hide their address from search results.

Supported countries

Bing Places for Business is currently available in the following countries.

  • Australia
  • Austria
  • Brazil
  • Canada
  • China
  • Germany
  • Hong Kong
  • India
  • Italy
  • Mexico
  • Spain
  • Switzerland
  • Taiwan
  • United Kingdom
  • United States of America

Microsoft Account

A Microsoft account is required to get started with the Bing Places for Business. A free Microsoft account can be created at the Microsoft account sign up page. For more details about Microsoft account and why it is beneficial to have one, please visit the Microsoft account page.

Note: We recommend businesses not use personal Outlook, Live or Hotmail accounts for Bing Places for Business.

Local business

This section describes how you can add and manage your business listings on Bing Places for Business.

Adding a local or small business

Follow these steps to add a new local or small business.

  • Sign in to the Bing Place for Business website.
  • Before adding your business, check if Bing already has a listing for your business. You can claim and update an existing listing instead of adding a duplicate.
  • Select the country where your business is located.
  • Provide your business name and location. Click ‘Search’ button.
  • If you see multiple results, select the one that matches your address.
  • If you selected from search results, review the information and update as needed.
  • If you did not find your business in search results, click the “Create new business” button to create a new listing.

Complete your listing

Completing your listing helps Bing tell a better story about your business. Here are some tips to help ensure your listing is complete.

  • Always include name, address, phone and category. These are required fields.
  • Add links to your business website, Facebook & Twitter pages.
  • Add business hours to tell customers when your business is open.
  • Add up to 10 photos of your business.
  • Add a description of your business. You can describe the services you offer and highlight what makes your business special. You can also add information such as awards won or driving directions to your business.
  • If you are a “Food & Drinks” business
    • Add a link your menu.
    • Include representative prices of your meals.
  • If you are a “Hotels” business
    • Add a list of amenities available at your business.
    • Add your official star rating.
  • Add alternate contact information including a toll free number, mobile number and email.
  • Most importantly, ensure your listing is verified.

Correct your location on Bing maps

To help your customers locate your business easily, review and correct your business location on Bing maps.

  • Sign in to the Bing Places for Business website.
  • Click Edit link on the top left of your dashboard.
  • Click Move map pin link in the “Enter Basic Info” tab or in the preview on the right.
  • Move the PIN to the desired position and make sure to click ‘Done’
  • Make sure to click ‘Submit’ in the last tab of the Edit page.

Guidelines for photos

A picture is worth a thousand words. Here are some tips for choosing photos to add for your business. You can add up to 10 photos.

  • Add two photos of your business as seen from outside. This will help customers recognize your business as they drive by.
  • Add photos of your business interior, for example, your seating arrangement. This can help customers know what to expect when they enter your business.
  • Add photos of specific services. For example, if you are a restaurant, add photos of your popular cuisine or menu items. (Restaurants can also add menu URLs separately.) A health club could add photos of their equipment.
  • Add photos of awards or events. However, skip private pictures or photos with illegible text.

To ensure photos are displayed correctly on Bing, we require that all photos must be at least 480x360 pixels. Larger images, up to 5MB, are allowed provided the meet the same width : height ratio.

Guidelines for websites

  • Business webpage: URL of the corporate or business website. Do not add any public domain (Google.com, Yahoo.com…) websites here. Leave this empty if you do not have a business webpage.
  • Facebook webpage: URL of Facebook page for your business. Leave this empty if not applicable.
  • Twitter webpage: URL of the Twitter page for your business. Leave this empty if not applicable.
  • Other webpage: If your business has other websites, for example, Google+, you can add it here.

Verification options

You can verify your listing in a number of ways. All of these methods, except for the online option involve receiving a PIN and entering the PIN successfully at the Bing Places for Business website.

  • Postcard
  • Email
  • Phone/Text
  • Online
  • Bing Webmaster Tools

Businesses with multiple locations

Businesses with multiple locations can use the bulk upload file to add or update up to 10,000 locations at once. This section describes the verification process and bulk file format requirements.

Verification

If you have multiple locations, you can verify all of those locations at once. You do not need not need to verify each location individually. Verification for multiple businesses consists of these steps:

  1. Provide the name and address of your headquarters and the contact details of a designated authority who can be reached for additional information.
  2. We will send a verification PIN to the specified headquarters.
  3. On receiving the PIN, you must to enter it on Bing Places for Business.

After successful verification, you can upload your locations.

  • When preparing the bulk upload file, your business name must exactly match the name used during verification.
  • All locations must share the same business name. Location specific names of the business can be specified in the “Alternative name” field.

Subsidiaries (brands and properties)

Chain businesses are expected to have the same business name for all their locations. However if a business owns multiple brands or properties (e.g. multiple hotel brands or a real estate company managing different properties) they can provide the brand or property names for verification. These names can be used in the bulk upload file.

Preparing the bulk file

Use the guidelines below to correctly complete the bulk upload Excel file and reduce errors while uploading.

Store ID

Assign a unique identifier for each location being added. This can be any number or text. Ensure no two locations in the same file have the same identifier.

  • Once a store ID is assigned to a business location, it must remain the same in all future uploads for the same business location.

Name

Enter the business name here. Use the name the business is operated under or known as locally. Avoid using locations in the business name.

  • For chain businesses, you can add up to 10,000 locations at once.
  • Business names cannot be more than 90 characters long.

Alternative Name

Use this field to enter any location specific name of an outlet of your business.

  • Alternative names cannot be more than 90 characters long.
  • Do not use location names (e.g. city or a combination of name and city) as alternative name.

Address Line 1

Specify the address of your business here. Information such as suite or building number, building name, street name, etc. should be provided here in standard business mail format.

  • Address line 1 cannot be longer than 38 characters. For longer addresses, split the address between address line 1 and 2.

Address Line 2

Use address line 2 to accommodate long addresses that won’t fit in address line 1.

City

Name of the city where the business is located.

State

Name of the state or subdivision where the business is located. Follow these country specific guidelines.

  • United States: Use the standard two-character postal codes for states. For example, use WA for Washington.
  • United Kingdom: County names should be added here. This is an optional field.
  • Canada: Province names should be added here.

Zip Code

Use this field for the zip or postal code for your business.

  • In the bulk upload Excel file make sure to set the data format as text in order to avoid losing leading zeroes.

Country Code

Add the country code for the country where the business is located. Use the country codes from the following table.

Australia AU
Austria AT
Brazil BR
Canada CA
China CN
Germany DE
Hong Kong HK
India IN
Italy IT
Mexico MX
Spain ES
Switzerland CH
Taiwan TW
United Kingdom UK
United States of America US

Category

Enter up to 10 categories that best describe your business. At least one category is required.

  • You must pick categories from the Bing Places for Business category list. These are listed on the sheet named “Bing Categories” in the Bing Places for Business bulk upload template.
  • Use either the category name or its ID as listed on the “Bing Categories” sheet.
  • When adding more than one category, separate categories using a '||' symbol. For example use “Italian Restaurants || French Restaurants”.

Primary Category

Of the categories added under the “Category” column, choose one that represents your primary business and add it under the “Primary category” column.

Latitude and Longitude

Enter the latitude and longitude of individual locations.

  • Determine the latitude and longitude of your business location using a GPS device.
  • Use the latitude and longitude of the main entrance of your business.
  • Specify at least 6 decimal digits.

Website

URL of your corporate or business website. Do not add any public domain (e.g. Google.com, Yahoo.com) websites here. Leave this empty if you do not have a business website.

Operating hours

You can add the business hours in the following format.

<DayOfWeek> hh:mm AM or PM - hh:mm AM or PM

  • You can include up to two time slots per day.
  • Separate each entry with a comma.
  • Use the following values for : Sun, Mon, Tue, Wed, Thu, Fri, Sat.
  • hh: stands for the hour and ranges from 1 to 12.
  • mm: stands for the minute and ranges from 0 to 59.
  • For a closed day, use 0-0.

Examples

  • Sun 10:00 AM-06:00 PM, Mon 08:00 AM-08:00 PM, Tue 0-0
  • SUN 08:00 AM-06:00 PM, MON 08:00 AM-08:00 PM, TUE 08:00 AM-08:00 PM, WED 08:00 AM-08:00 PM, THU 08:00 AM-08:00 PM, FRI 08:00 AM-08:00 PM, SAT 08:00 AM-08:00 PM

Open 24 Hours

If your business is open 24x7, then specify “Y”. Otherwise you can specify “N” or leave this blank. When "Y" is specified, all other operation hours are ignored.

Description

Add text describing your business. You can use this column to describe the various products and services offered at your business locations. You can also include, for example, your specialties, awards and guides about how to reach your business. You can use the same description for all locations or use a location-specific description. Descriptions should be limited to 4096 characters.

Company tagline

A short version of the description. Limit this to 500 characters.

Photos

Add up to 9 URLs of photos of your business. URLs must use an image extension (.bmp, .jpeg or .jpg). Separate the URLs using a comma. Here aer some tips when choosing which photos add for your business.

  • Add two photos of your business as seen from outside. This will help customers recognize your business as they drive by.
  • Add photos of your business interior, for example, your seating arrangement. This can help customers know what to expect when they enter your business.
  • Add photos of specific services. For example, if you are a restaurant, add photos of your popular cuisine or menu items. (Restaurants can also add menu URLs separately.) A health club could add photos of their equipment.
  • Add photos of awards or events. However, skip private pictures or photos with illegible text.

To ensure photos are displayed correctly on Bing, we require that all photos must be at least 480x360 pixels. Larger images, up to 5MB, are allowed provided the meet the same width : height ratio.

Menu URL

This field is intended for restaurant (Food & Drink) businesses only. Provide the URL of the page on your website showing the cuisine offered at your restaurant.

Facebook address

URL of the Facebook page for your business. This must start with www.facebook.com.

Twitter address

URL of the Twitter page for your business. This must start with www.twitter.com.

Other Websites

If your business has additional websites beyond those described above, you can list them in this column. Enclose URLs in a pair of brackets e.g. '<' and '>'. Separate multiple URLs with a semi-colon(;). Example: <www.example.com>, <www.contoso.com>

Indicative price of one meal

This field is intended for restaurant (Food & Drink) businesses only. Use one of the following values to indicate the average price of one meal at your restaurant.

'$' - to indicate very low price

'$$' - to indicate low price

'$$$' - to indicate medium price

'$$$$' - to indicate a high price

'$$$$$' - to indicate a very high price

Hotel Star Rating

This field is intended for hotel businesses only. You can select one option from the following. Star ratings will be reviewed and inaccurate ratings will be removed.

1 star

2 star

3 star

4 star

5 star

Departments

This field is intended for retail store businesses that have various departments (e.g. Pharmacy, Photo Studio, Cosmetics). You can also include the department phone numbers. Use a semicolon (;) to list multiple department names.

Example: Pharmacy:xxx-xxx-xxxx; Cosmetics:yyy-yyy-yyyy;Photo studio

Brands carried

This field is intended for retail store businesses that carry various brands at their stores. Use a comma (,) to list multiple brand names.

Professional affiliations

List names of professional groups or organizations your business is associated with. Use a comma (,) to list multiple names.

Payment type

Add a list of various payment options offered at your business. You must select from the following list. Separate multiple values with a comma.

American Express, ATM, Cash, Check, Debit card, Diner's Club, Discover, Eurocard, Financing, Food stamp, Gift card, Invoice, JCB, MasterCard, No Cash, No check, No credit card, Paypal online, Traveler's check, Visa, Credit cards accepted

Parking option

Add list of parking options available at your business. Select from the following list, separating multiple values with a comma.

Offsite parking nearby, Paid parking on site, Parking on site, Street parking, Valet parking, With in/ out privileges, Free parking on site, Limited parking on site, Limited valet parking, Merchant-validated parking, Metered street parking, No in/out privileges, No self-parking

Year established

Add the year in which your business started at its current location (in YYYY format).

Delete From Account

To delete a previously added listing from your Bing Places for Business account, specify “Y” in this column.

Fixing errors in the bulk upload file

Any errors in the bulk upload file will result in the entire file being rejected. To avoid, this follow the guidelines specified in the previous section. However if errors do occur, the following steps can help you resolve the issues.

Download the file containing errors. You can easily identify the cells containing errors using the following guidelines:

  • In the first column, look for cells highlighted in yellow.
  • In that row, look for all cells marked in red. These are the cells with errors.
  • There may be multiple errors so make sure to look for all the cells in that row.
  • Follow the comments in the cells with errors to fix the errors.

Download your listings

Use the following steps to download a copy of all listings that were previously added through a bulk upload.

  • Sign in to the Bing Places for Business website.
  • Click the Listings tab on the top menu.
  • Click Add Multiple Businesses.
  • Click Download copy of existing listings.

The download size is limited to 10,000 locations. If your account has more than 10,000 locations, contact Support to obtain the full list.

Businesses without a physical store

Businesses without a physical store that offer their services at the customer locations, such as service providers like locksmiths, plumbers and tutors, can use the same process as described in the “Local business” section but then choose to hide their address from search results. Use the following steps to hide your address.

  • Sign in to the Bing Places for Business website.
  • Click the ‘Edit’ link on the top left of the dashboard.
  • Click on the first tab ‘Enter Basic Info’ if it is not currently active.
  • Make sure the “Hide address line from search results” option is selected.
  • Make sure to click ‘Submit’ in the last tab of the edit screen
    • If this option is selected, Bing search results will not show the address line but city and zip will be shown.

Agencies

Agencies that want to add listings on Bing Places for Business on behalf of their clients can register as agencies and make use of streamlined methods to manage business listings.

Who are considered as agencies

An agency is a business authorized to add and manage Bing Places for Business listings on their behalf of their clients.

What are the benefits of signing up as an agency?

Agency users can

  • Use the bulk upload tool to add/ update up to 10000 different businesses
  • Review publication and other status information from the agency dashboard
  • Review listing performance from the agency dashboard

How do I sign up as an agency?

To sign up as an agency, do the following:

  • Visit the Bing Places for Business home page at www.bingplaces.com
  • Scroll down and look for click on link for agency users
  • Complete the agency registration form. After registration, you will receive a verification PIN via email./>

  • Complete verification by entering your PIN at the Bing Places for Business website.

Upon successful verification, you can add and edit your clients’ listings. Note that we will ask you for additional verification for each listing added.

As an agency, how to I verify my clients’ listings?

For each client listing you add, we will send a verification PIN by email or postcard to your client’s business email or address. After receiving the PIN, either you or your client must enter the PIN at the Bing Places for Business website.

Additional instructions for completing verification will be included with the PIN.

Verification Options

Verifying your business listing protects it from unauthorized changes. Bing Places for Business offers the following methods for businesses to verify their listings.

Email

  • If your business has a business email, you can receive your verification PIN at that address.
  • Add your email ID and select from the list of providers and extensions shown. Public email addresses such as @Yahoo or @Gmail are not supported.

  • An email will be sent to the specified address within 15 minutes.
  • If your email provider is not listed you must currently verify with other available options. However you are welcome to suggest the other email providers for future use via the Feedback link at the bottom right side of the page.

Phone

  • When claiming listings already existing on Bing, you can receive a verification PIN via a business phone.
  • Businesses with automated reception or IVRS can provide an extension number to route the call to the desired number.
  • A voice call with the PIN will be made immediately, so have a pencil and paper ready. The PIN is 6 digits long. If the call is not clear or incomplete, you can request to receive the PIN again.

Text/SMS

  • When claiming listings already existing in Bing, you can receive the verification PIN via your business phone.
  • If your business phone has the ability to receive text (SMS) messages, you can use this option to receive the PIN.

Bing Webmaster Tools

  • If your business website is already registered and verified on Bing Webmaster Tools then your business listing using the same website will be automatically verified.
  • All business listings verified through Bing Webmaster Tools are reviewed and might occasionally need additional verification.

Postcard

  • Receive a postcard at your business address.
  • Ensure that the address provided can accept deliveries from your local postal service.
  • You can use the “attn. to” field to add brief delivery instructions such as mailroom number.
  • Postcards are usually delivered within 5-6 business days but might take up to 12 business days.

Data quality guidelines

All listings submitted to Bing Places for Business should conform to the data quality guidelines provided below.

Business Name

  • Provide the name by which your business is known locally.
  • This is the official name of your listing and helps users find your business.
  • Do not use phrases like “best” or “cheap” unless they are part of your legal business name.
  • Do not use phrase like "Closed" or "Location closed" in the business name.

Address

  • Provide the official address of your business so customers can locate you.
  • Include suite number, building name or number in the address line.
  • An address is required. Do not use phrases like "null."
  • Selected business types can choose to hide their address in search results but a valid address is still required.

Category

  • You can enter or select up to 10 categories that best describe your business.
  • You can pick one of the categories suggested as you type the category name.

  • If you do not find a good match, click the Browse to see the full list of categories. Select the one that most closely describes your business. You can also recommend categories using the Feedback link at the bottom of the page.

Primary category

If your business has more than one category of services, select the one to represent your primary type of business. For example, if your hotel has an in-house restaurant, then you can add both “Hotels” and “Restaurant” as your categories but should specify “Hotels” as the primary category.

Business Phone

  • Provide a working number where customers can call you.
  • Do not use a reseller or partner phone number.

Business Website and other URLs

  • This is the URL of your corporate or business website. Do not add public domain websites such as Google.com or Yahoo.com. Leave this empty if your business does not its own website.
  • Bing will normalize URLs (e.g. certain parameters may be removed) to provide a consistent display to customers.
  • For businesses with multiple locations, provide a location specific website if you have one.
  • Facebook, Twitter and other non-corporate websites should not be used as primary business website.
  • Facebook and Twitter pages can be added on the "Online presence" tab.
  • Do not use a reseller or partner website.

Position on Map

  • Use a GPS device to determine the latitude and longitude at your business entrance.

Hours of Operation

  • Tell customers when your business is open and closed.
  • You can provide up to two time slots per day.

Menu URL

  • This is applicable only for "Food & drink" category businesses.
  • Provide a link to an existing webpage that includes menu or cuisine offered at your business.
  • Links not pointing to a menu can be removed without notice.

Price

  • This is applicable only for "Food & drink" category businesses.
  • Select an indicative or average price of one meal at your business.
  • Use the following guidance to select the right price indicator:
    • $ - indicates lowest price as compared to other business offering similar cuisine.
    • $$$$$ - indicates the highest price as compared to other business offering similar cuisine.

Star rating

  • This is applicable only for "Hotels" category businesses.
  • Specify the official star rating of your hotel.
  • Incorrect star ratings will be removed.

Amenities

  • This is applicable only for "Hotels" category businesses.
  • Select all the amenities available for customers at your hotel.

Images

  • You can add up to 10 images.
  • Images must be of minimum 480x360 pixels.
  • Add two photos of your business as seen from outside. This will help customers recognize your business as they drive by.
  • Add photos of your business interior, for example, your seating arrangement. This can help customers know what to expect when they enter your business.
  • Add photos of specific services. For example, if you are a restaurant, add photos of your popular cuisine or menu items. (Restaurants can also add menu URLs separately.) A health club could add photos of their equipment.
  • Add photos of awards or events. However, skip private pictures or photos with illegible text.

Note: Images will be reviewed for quality before being published.

FAQ

I have not received my verification PIN

If you were using phone verification, you can click “Resend PIN” located in the Enter PIN box.

Postcards with your PIN typically take about 5-6 business days to arrive. We recommend waiting at least 12 days from when you requested verification. If you do not receive your verification postcard after 12 days please contact our support.

The verification PIN I received does not work

  • It’s possible that your agency or another user started the verification process on your behalf using a different account. You must use that same account to enter the PIN.
  • If you are using the right account, make sure you entered the 6 digit PIN correctly.
  • If you received your PIN via the phone, you can click Resend PIN on the Home tab.
  • If you received your PIN via a postcard, contact support for further help.

I cannot find my email provider for email verification

To prevent unauthorized access, we support a limited number of email names that are most likely to belong to the business being verified. If you do not see your email address, please use a different verification method. However, we are continuously adding to the suggestions shown. You can use the Feedback link to suggest other email addresses for future use.

My business is shown in the wrong position on Bing maps

To help your customers locate your business easily, review and correct your business location on Bing maps.

  • Sign in to the Bing Places for Business website.
  • Click Edit link on the top left of your dashboard.
  • Click Move map pin link in the “Enter Basic Info” tab or in the preview on the right.
  • Move the PIN to the desired position and make sure to click ‘Done’.
  • Make sure to click ‘Submit’ in the last tab of the Edit page.

I cannot find a good category for my business

Click Browse to see a full list of all available categories. Expand each category to find the most suitable option for your business. If none of the categories are exactly correct, choose the closest option.

You can suggest new categories by clicking Feedback.

There are duplicate listings on Bing for my business

  • Search for the business on www.bing.com using the business name, city and zip code.
  • Click Feedback to report the duplicates.

I want to report a closed business

Only verified business owners can report a business as closed. To do so, follow these steps.

  • Sign in to the Bing Places for Business website.
  • Click the Listings tab on the top menu.
  • Locate the listing for the business and click More options.
  • Click Mark as closed.

My business is wrongly marked as closed

  • Search for your business on www.bing.com using business name, city and zip code.
  • Select the listing for your business and click Do you own this business?. You can also click Details, then Do you own this business?.
  • Sign in to the Bing Places for Business website.
  • Click Submit/
  • In the dashboard, click More actions for the business just added.
  • Click Mark as open.

You need to successfully complete the verification process for the above changes to take effect.

Is there an easy way to add and verify multiple businesses or locations?

Use the bulk upload tool to add and verify multiple locations all at once.

  • To get started, sign in to the Bing Places for Business website.
  • Click on the Listings tab and click Add multiple businesses.

For more details review the “Businesses with multiple locations” section.

Bulk upload does not allow me to add more than 10 businesses

Chain businesses with multiple locations can verify all of their locations at once, provided all the locations have the same business name. The Name column in the Excel file for upload should have the same value for all rows.

If your business owns or manages multiple brands or properties, consider adding the names of those brands and properties. Review more details in the “Businesses with multiple locations” section.

I am not able to sign in to Bing Places for Business

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